Increases functions, iterative upgrades, and improves experience to enhance market competitiveness. Disruptive innovation refers to the introduction of new technologies, products or services to promote changes, gain an absolute competitive advantage in market executive list competition, and play a "substitute" role. The difference between executive list continuous innovation and disruptive innovation is shown in Figure 2-16. Figure 2-16 Continuous and disruptive innovation There are many cases of disruptive innovation. 360’s free antivirus software has impacted the annual payment model of Rising, Kingsoft and Kaspersky.
This is a disruptive innovation in the business model from earning user money to earning advertising fees; Alibaba relies on the Internet and executive list information Technology Development Alibaba, Taobao, Tmall and other e-commerce platforms have executive list seized a large amount of wholesale and retail market share (24.7% in the first half of 2019) from offline shopping malls, agents and retailers, which is a disruptive innovation in technology application. With the breakthrough and popular application of 3G\4G\5G network communication technology,
Tencent's QQ\WeChat has gradually executive list become the most important communication tool for people, which has caused a huge impact on the time call market of China Mobile\Unicom\Telecom. This is a technological subversion. In the "Innovation Strategy", we executive list mentioned that disruptive innovation comes not only from technological breakthrough innovation, but also from business model innovation. Most disruptive innovation is the result of the combined effect of technological breakthrough innovation and business model innovation.